Sunday, October 26, 2008

Ikea

Ikea is investing in a new product line:

"Ikea GreenTech plans to focus on five areas — solar panels, alternative light sources, product materials, energy efficiency, and water saving and purification."

Also, I didn't know Ikea manufacturers pre-fab homes in Europe as well. Makes sense though:

"Empyrean's Turkel believes that Ikea -- whose worldwide sales totaled $15.5 billion in 2004 -- helped build the market for prefab homes. After all, homes made from a kit have the same quasi-do-it-yourself, modular quality and streamlined design as an Ikea bookshelf or chair, albeit on a larger scale. Ikea also proved that inexpensive products don't have to look cheap."

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