How Not to Greenwash

As you are probably aware, it's important to research a "green" building product to see how actually "green" it really is. Here are some tips coming from the production side to think about:

All of these come from, "How Not to Greenwash Your Building Product" by Joel Bittle, from 2008, but still relevant.

"1. Make sure your product satisfies at least one green building requirement.

2. Do not claim credits that do not apply to your product or to the current building project.

3. If you are not unique, don’t try to sell yourself as unique.

4. Don’t claim that yours is a local product if it’s not harvested/extracted or processed locally.

5. No product is a LEED certified product.

6. Your manufacturing practices do not affect LEED credits.

7. Don’t sell yourself short."

There is much more to this story, but this is a start.